Saturday, November 8, 2008

Corperate video


When it comes to corporate video productions, getting the best is what makes the difference between mediocrity and excellence in the finished product delivery and reaching the right target audience in the right tone of messaging.

For your company’s corporate video productions need, choose an agency that promises and delivers what it claims to do and always double-check their reliability. For, a quality product delivered late is not beneficial to anyone and where corporate video productions are counted upon as reflecting the ethos and foundation of a company, any slackness will be equated with lack of professionalism. Thus, take an in-depth look at the entire set-up of the video production agency that offers to do your corporate video productions and check samples, customer feedback reports and any awards/accreditations that hold up the reputation it claims to have.

Corporate video productions are usually aimed at sending across company messages within the framework of its employees, but can be intended for purposes beyond simple information of policy matters and range from training videos to infomercials or motivational messages. Thus, getting the right agency for corporate video productions is a matter of not only getting an experienced hand at creative visual presentation accompanied by audio back-up and well-recognized, easy to relate to concepts. Corporate video productions and related services are specialized professional needs that need to be attended to with right research and marketability of the product/event/ message to have the right impact.

A company that can show you results and a proven track record of TV station-quality studio equipment and services to match the company message in the right tone and quality is the one to entrust your corporate video productions needs to as it can set a quality benchmark for the whole industry. Then be it high-profile clients or an entrepreneur seeking to increase industry presence, all clients should be given equal high and consistent level of services in this most powerful medium of video in today's world to inform, educate, train, persuade, entertain and captivate audiences effectively. Corporate video productions developed creatively and presented attractively are sure to appeal to a wide spectrum of companies young and old, big and small, traditional and entrepreneurial in a valuable and meaningful manner.

An advertisement agency that develops corporate video productions across industry verticals and gives you a balanced and varied choice of different video and computer equipment sales and support along with web design and hosting, is one of the most important ingredients when selecting the corporate video productions company of your choice. This includes also checking for deliverability of the corporate video productions company deal for specialty services extendable to other sectors such as an effective and efficient sales, training and corporate DVD and Videos, TV commercials, DVD and Video duplication and film to DVD and Video conversion.

An established agency dealing with fine tuning and not simply developing and marketing the corporate video productions for you will give adequate leverage to the high standards permeation to its full range of services; therefore, choose one committed to excellence.

Thursday, November 6, 2008

How Best To Go About Choosing Your Digital Video Camera Zoom Lens

Okay, so you finally decided to get that digital video camera you’ve been saving for. You have enough money to buy a kick-butt video camera. But have you considered the most vital part for the camera? The part that comes into play with every video shot. The digital video camera zoom lens. Without a proper digital video camera zoom lens, your prized video camera isn’t all it could be. You would be much better off if you spent equal amounts on the camera and the digital video camera zoom lens. The lens is that important. Your choice of lenses can distinguish between a good camera and an outstanding camera.

Spend More On The Lens

The digital video camera zoom lens determines how well your videos turn out. It, more than anything else on or in the camera affects the end products. Think about it, every shot you take goes through that lens. Really the camera is just a case for the mechanisms inside. You could make a case for reversing the spending, more on the lens and less on the actual camera. Most digital video cameras don’t come with the ability to change lenses. This fact makes it more important to purchase the best digital video camera zoom lens possible. Another piece of advice regarding the lens is too not purchase the plastic lenses. The clarity is much better from glass digital video camera zoom lens.

If you do plan on purchasing a video camera where you can change the digital video camera zoom lens then compare the options of each lens to find the one that you want. Experts recommend that you purchase brand names such as Canon, Pentax or Nikon. Be sure to check if the lens will work for your camera. Digital video camera zoom lenses are not created equal and a lens from Nikon may or may not work with a digital video camera made by Canon.

If you are a professional photographer, then you should check out Leica, Carl Zeiss and Leupold. These are specialty lens manufacturers. The quality of the videos will show if you use one of their digital video camera zoom lens. If you are just a beginner then these lenses may not be the best place to start, because of the cost. But if you want extraordinary quality, these digital video camera zoom lenses are the way to go.

Options for digital video camera zoom lenses include normal, wide angle and telephoto. The focal length of the lens has a lot to do with the type of digital video camera zoom lens choice. The quality of the lens is also determined by lens speed, a significant factor in your shoot quality. You should think about focusing distance as well as advanced features such as vibration reduction, USM or ultrasonic motor and filter thread which should be present in any good digital video camera zoom lens.

Before you make that digital video camera zoom lens purchase you should research each feature that you want and choose the lens that fulfills those wishes the best. As a rule of thumb, the more expensive lenses are usually the better choice since more of the elements in the lens with be glass, although this does increase the camera weight. In the end if you do the research and take into consideration your shooting needs and budget, you will make the right choice

Tuesday, November 4, 2008

Make Your Video Look Like Film

Everybody loves the look and aesthetics of film. Video is great for capturing the reality of the moment but what if we want to create a cinematic look. Over the years I explored different ways to make my videos look more like film - without a big budget. Alot of the wedding videographers in LA offer their clients the cinematic look. How do they do it? Here are some ideas to get your next project looking more like film.

THE CAMERA

Not all video camera are the same. HDV (High-Definition Video) is one of the best choices for creating video that looks like film on a budget. With a native 16×9 aspect ratio and 1920×1080P resolution, you will be able to frame your shots in a cinematic manner and with enchanced clarity. Not be to left out, it's very important that your camera shoots 24 progressive frames per second. Otherwise known as 14P. Why? Because motion picture records at 1/48 of a second, otherwise known as 24 frames per second. a 24P ready camera like the Sony Z1U will give your video the feel and motion of film. Perfect for shooting cinematic weddings or documentaries.

DEPTH OF FIELD

One issue that plagues video is the greater-depth-of-field that keeps the foreground and background in focus. Clearly, this creates a very flat looking image unlike the prime lenses used in motion picture. The advantage of a shallow depth-of-field is you can seperate the foreground from the background and divert attention to what is most important in your composition. You can change the depth-of-field by changing the F-stop. The wider the appature, the shallower the depth-of-field. To compensate for opening up the iris, you will have to use a neutral density filter (ND) to cut down the increased amount of light now entering the camera.

LIGHTING

How you light your production and how you set your exposure is an important consideration. Its important to note that a video camera's CCD responds differently to light than film. The photochemistry of film has a higher dynamic range, typically about 12 to 14 f-stops compared to 6-8 stops for video. It's quite a difference. The limited dynamic range of video means you must be careful to not blow out your highlights otherwise you'll end up with a washed out images. As a rule of thumb, it is better to slightly underexpose your video than overexpose. The reason is that video is better able to preserve information in the blacks or dark areas as compared to the highlights. This is corrected in post by pushing the black levels up a stop or two.

So how do you go about seting the right exposure? Modern video cameras feature a zebra setting in the viewfinder at 70 - 100 IRE. What this means is you will see zebra lines over the part of the image that is either 70 or 100 % of the maximum brightness level allowed by video. In normal conditions you want skin tones to lay at about 70 IRE and your maximum white levels to peak at 100 IRE. If your shooting under bright conditions outdoors you wan always use a ND filter to bring it down a stop or two. This will let you preserve your F-stop and deth of field while trimming down the exposure. When assessing your image and exposure, you don't want large areas of pure black with no detail. Use fill light or a reflector to bring up some detail in the shadow areas. White poster board is often good enough if you can't afford a professional reflector. Things to consider are the intensity, direction, and hardness of the light. For interviews, I like to keep my lighting soft and diffused because it has a more soothing look on the skin and bring out detail and texture in the face.

Other Tips ...

Match Your Camera Settings -

Make sure your white balance settings are identical to prevent color mismatch. Keep your exposures manual for maximum control. Automatic exposure is not as accurate as you would think - often times the camera will overexpose the whites. A very ugly quality of video to avoid. I like to keep my focus manual too. If you have shallow depth of field you may find the cameras focus drifting if left automatic.

Shoot extra footage -

All too often videographers load their video project on to the computer only to find out that they don't have enough footage or they only took one take of what could be a great shot. I always shoot as much as possible, knowing that its much easier to cut out footage then it is to replace it.

Keep Your Movements Smooth -

Fast zooms and abrupt pans will give your audience motion sickness. Keep your movements deliberate and smooth


Article Source: http://EzineArticles.com/?expert=Mark_Pommett

Sunday, November 2, 2008

5 Tips to Improve the Quality of Your Audio Products

It seems like every online marketer has suddenly recognized the power of audio. In fact marketer competition in audio product creation is really starting to heat up. If you are among those who are entering the arena, then you must do everything possible to create quality audio products that stand apart from the competition. The five tips that follow should really help move you forward in your audio product creation efforts.

Tip #1: Establish a recording studio. Your read it right; set up your own recording studio. It doesn't make sense for most online marketers to spend the money required to rent a professional studio. Likewise the professionalism of your product diminishes if there are all kinds of background noise when you record at home. That's where your own studio comes into play. You don't need to spend thousands of dollars developing a professional studio. Your home studio will be just fine if you simply soundproof a room in your house. Then add good-quality recording tools and equipment. Be sure your equipment includes a microphone, computer with sound card, a mixing board, and editing software to get started. As your product sales warrant, you can add more, but let sales pay for the additions.

Tip #2: Study and learn from the audio product creation experts. Learn who has already established themselves in this field. Listen to the products they have created. Learn from their tips and ideas. Use those tips and ideas to produce better, more appealing products for your customers. Remember that your goal isn't to become exactly like the experts you study. It is to learn that put your own spin on the ideas and tips they provide.

Tip #3: Work on your presentation skills. It is important that you practice. Become at ease with what you say and how you say it. You do not want recordings to sound scripted, and as if you are just reading it. That often makes them slow and boring to your listeners. One strategy is to use a script for the bulk of the recording, but to add appropriate adlibs as well. Don't talk in a mono-tone voice. Voice inflections can help to emphasize the key points, while your normal conversational tones and style will be best for the main points.

Tip #4: Slow as you go - Be sure to pace your presentation; not too fast and not too slow. Speaking too fast is often a problem. Yet the key messages are often lost to listeners who just can't keep up. Just as too fast of a pace will lose listeners, too slow of a pace becomes boring. The goal is to find a pace that is comfortable and that allows you to enunciate each word.

Tip #5: You must emit an air of confidence. Don't jeopardize listener trust and confidence by lacking confidence. You want your listeners to feel very confident about what you say. Don't allow your nerves to get the best of you. Don't sound nervous. Don't stutter. Don't leave big gaps that will create doubt in what you say. Leave every listener feeling you are confident, knowledgeable and intelligent.

Remember these tips to create quality audio products. They will impress your listeners. They will bring your listeners back to buy other products in future.

To your internet marketing success!

Article Source: http://EzineArticles.com/?expert=Bob_B._Hamilton

Friday, October 31, 2008

How to Add Audio to Video

Digital media is everywhere you look. Music and video production have made it to the grass roots level thanks to the affordability and widespread use of powerful computers.

Inexpensive digital video cameras are widely available, and older analog video cameras can be connected to a computer through a video card to download movies to the computer for editing, storage, and distribution to friends and relatives over the internet.

It has become fairly easy to edit your own videos, and there are many software packages available aimed at the amateur. The Windows operating system has its own video editing package called Windows Movie Maker that allows you to produce professional-looking videos.

As you explore this exciting new world, you will inevitably come up with the need to edit the audio portion of your video file. The sound quality of most video cameras is not great, so you may want to process the sound or replace it all together with music or voice-overs.

It is very easy to separate the audio from the video. Free software packages that do this task include Windows Media Encoder from Microsoft (if you are working with WMV video files) and VirtualDub (if you are working with AVI files). Either of these programs (and many others) allow you to save the audio portion of video file quickly and easily.
Once you have your audio file, you can process it for noise reduction, bring up the volume, add music or do any digital magic to it that you desire.

With many video editing packages, however, it isn’t necessary to split the audio to a separate file. Even simple packages like Windows Movie Maker have basic audio editing functions, and you can add separate music or voice tracks and mix all of them together.

If you have a particular audio file that you would like to use in your video (maybe a special effect or a voice over that you have recorded separately) simply add that file to the list of media to be included in the video. Other media formats can be separate video files, picture files or graphics.

The audio file can be placed anywhere on the time-line, and you can use the same file many times without requiring any extra storage space on your computer. For precise placement, zoom all the way into your timeline and place the audio exactly in sync with the video. That’s it! You are well on your way to making professional-looking videos!

Article Source: http://EzineArticles.com/?expert=Hans_Dekker

Wednesday, October 29, 2008

Video production is easy??

Yesterday we had a meeting with someone very important in certain faculty of our university. She is a woman with high ranking position in the faculty. She wanted us to produce a video production about 10 minutes of duration. She likes to use the video program in a book launching which take place in the university. She give us about below 10 days to complete the video from scripting, storyboading, editing, voice over, and so on. In the meeting someone said that how come to complete the video program within 10 days?. When she heard the replied, she start saying without thinking. She said, making a video program is very aesy, just take the video camera and start shooting whatever we like to shoot. Is it true?. Actually it is very untrue, uncorrect and many more.....