Film and video production is the process of creating a motion picture film. This process consists of the activities from the initial development to the final distribution stage. While the process differs from one production company to another, there are certain stages through which film and video production goes.

Typically, there are the pre-production, production, and the post-production stages. Though the production stage is the occasion when the actual filming takes place, the other stages, particularly the pre-production stage, significantly influence the entire process of film and video production.

The pre-production stage is concerned with the development and revising of the script. Budgeting and financing decisions are made at this stage. More time spent on planning and designing the process helps with keeping costs low during the entire course of the process. Scheduling, casting, and set construction are completed during this stage.

The production stage is when the equipment needed for filming is set up and appropriate lighting and audio devices are put in place. This is the phase of principal photography, when the actual filming takes place with the director of the film overseeing the operations. This is arguably the most critical and expensive phase of the production stage. Generally, the start of the phase of principal photography signals that the production of the film would, in all probability, be completed.

During the post-production stage, those sequences or scenes that were missed during the phase of principal photography are shot. Film editing and the addition of visual effects are done during this stage. Also, sound editing, musical scoring, and enhancing with sound effects are completed during this stage. The culmination of the entire film and video production process is when the film is distributed for marketing.

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Video and Light

The biggest difference between amateur and professional video is often the lighting. Today's digital cameras do a great job in low light, and that gives you lots of room to play. But for truly professional results, you need to light your scene but it does not have to be hard.

Using natural light from incoming windows is a great strategy for home movies, quick-down-and-dirty shoots and large locations that are impossible to light without a crew of twelve. Using natural light can save you time, money, and hassle.
But often, your video will look best if you use supplemental lights.

Technically, a picture is nothing BUT light. This is true for video pictures too. The quality of light is the single biggest determinant of the quality of your video. Ideally, you should not only have adequate light, you should also have mood-appropriate lighting. Amazing affects can be achieved if you know how.

Light fixtures used for professional video production can either be portable or stationary. If you have a studio, you will probably have a grid on the ceiling to hang lights and would buy stationary light fixtures. Short of that, you can use portables on collapsible stands in a studio or out in the field.

An ideal portable light kit for a small professional video crew would contain at least four lights, each with its own stand and accessories. Out of the four lights, ideally you would have: One 1,000 watt with a soft box. One 750 with a soft box. One 500 watt with soft box One 250 watt with barn doors

Each light should also come with: A dimmer capable of handling that wattage A barn door Gel frames A full color spectrum pack of color gels Variety of diffusion gels and cloths Clips Sand bag weights to hold down your stands if out side Miles of tape

OK, now pack all that up in a metal case and lug it around.
Convincing beginners to use lights is not easy because it can be a lot of backbreaking manual labor. But please believe me, A FEW LIGHTS CAN MAKE ALL THE DIFFERENCE IN THE WORLD. If you don't have to march to Timbuktu dragging it all with you, it is definitely worth the effort to achieve professional results.

Here is what all those accessories listed above do:
Barn doors: Barn doors usually automatically come with a professional light fixture the same way a car comes with a steering wheel.

Barn doors are a metal accessory you attach to the front of your light. Each of the four black, adjustable doors can be folded over the light to block the light path. Barn doors are used to direct the light to where you want it to go. Barn doors are an essential tool.

Soft boxes: Soft boxes are the most glorious thing in the photographer's lighting kit if you are going to shoot lots of faces. A soft box gives you soft, diffused light directed right where you need it. A soft box is made of special cloth that both directs and diffuses the light. The sides of the box are heavy black cloth on the outside, and reflective white (or silver) on inside. This directs all the light to the front of the soft box where it passes through the thick white diffusion cloth. Soft boxes provide absolutely exquisite diffused light. However, you loose a lot of intensity in the diffusion process so a 1,000 watt lamp with a soft box is perfect for your key light.

Photographic umbrellas are another way to provide diffusion for your hot, tungsten light fixtures. Umbrellas are great if you need to provide overall, bright, diffused illumination. The hot, direct light is pointed back toward the reflective surface of the umbrella, not at the subject. The light bounces off the umbrella and gives a diffused bath of light.

The diffusion umbrellas provide is not as nice for faces as that of soft boxes. Also, soft boxes have the advantage of directing the light whereas umbrellas just bounce it everywhere. However, umbrellas can be just what you need.

Color gels: Color gels come in every hue imaginable and are a cheap, easy way for your video production lighting to take a giant leap into the professional. Color gels are flame retardant plastic sheets you place in front of your light. Lights will usually come with a collapsible metal gel holder. When lighting interviews, pale orange gels are often used on faces to give a "warm glow." Color gels are good for lighting the background and providing mood. The Halloween video is much scarier if you soak some of your lights in deep red color gels! The flowers look greener if you shine a strong, green, directional light on the leaves among all the diffused white light. Color gels are fun to play with.

Dimmers: A small dimmer capable of handling the high wattage of for each light can help you avoid hot spots in your shot. Really large crews carry an entire lighting board with multiple inputs to have individual dimming control over each light. But short of that, a few dimmers will serve you well.

Snoot: Great name for a great doo-dad. A snoot is a metal lighting accessory that directs the light to a pinprick. Snoots are PERFECT for halo backlighting. They keep the light on the hair with no unsightly spill onto the face.

Clips: Portable light kits are a wonderful exercise in setting things up and then tearing them down. To shoot a video, you often have to take over a location and pin things up here, there, and everywhere. I always found it handy to throw some cheapie wooden clothes pins in my light kit.
Adapters/Extension cords: The more portable you are, the more you have to think of all contingencies. Pack lots of doo-dads and gizmos. Two prong/three prong adapters. Miles of cables and cords. Tape. Retractable knife. Ties. Aspirin.

Natural and artificial light can be enhanced using reflectors. Anything that reflects light will work. A simple sheet of white poster board can be placed opposite of your light source to reflect back onto your subject's face and soften distracting shadows. In fact, often a fill light is nothing more than a reflector.

Even lights you buy at home improvement stores like Lowes and Home Depot can be used effectively. Point them toward the ceiling, this bounces the light, softening it, which produces a more flattering effect on the face. Plus it eliminates eye squints and grumpy on-camera people! Pointing your lights and bouncing them off the wall is the low budget method of achieving what umbrellas and soft boxes can do for you.

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Basic Video Production

Every time there is an occasion or party happening in our homes or offices, there will be that one person in charge of taking pictures and videos. This is because we enjoy looking back at the pictures and reliving those moments of joy that happened in our lives. Photography is the art of taking still pictures and freezing the moment whereas videography or video production is all about shooting a series of events as they happen, in continuum taking the help of a team of people. There are some who take up video production as a hobby and others who make a living of it. They basically cater to the needs of their customer and provide them with a final output that satisfies their needs.

The videos made could be of a family event or a corporate presentation. Sometimes it could be a sort of a documentary about safety precautions that can be shown to children on what to do in case of emergencies. Anything that will show the process or show in progress as it is is a video. Video Production Company is one who handles large scale video projects for various clients. They will have a discussion with their client to understand their requirement, then create a script, put together a production team and get the video rolled out. Each person in the team will have an assigned role and a part to play in making sure the output is perfect. Some of the other people who will be involved in this would be the cameraman, music composer or creator, and make up artists.

The video production team will create the video which will then get edited, and music will be added to the same to give it a feel or add to the message being shown. Off late plenty of corporates have begun using video production companies to create motion pictures and videos for training and teaching purposes in their campus. And incase the client is not happy, and then the video company will rework on the pitch. If it is wedding videos, then the team will be present at the venue through the event shooting videos which will be compiled and handed over in a couple of days. Video production is fast catching up and pretty soon there will be internet streaming videos available for users across the world.

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Video production is the process of producing a video that usually has both audio and visual representations. While some videos are home videos produced for fun, most are videos that are produced for commercial purposes, like movies, advertisement videos, and music videos. Video production is also done for corporate purposes.

There are many things to consider in the production of a video. During the pre-production stage, the budget for the production of the video has to be determined, since the time spent on production can prove costly. Greater time spent on planning and organizing the project would help in keeping the costs low in the long run. One estimate of average production costs put a range of $1,500 to $5,000 per finished minute. The production cost depends on the location, time taken for completion, the equipment used, and the involvement of the production team in the making of the video. Plus, there are always the unanticipated expenses.

The production process starts with setting up the equipment needed for the shoot. Some of the necessary equipment includes a camera, tripod, teleprompter, monitors, power supplies, jib, dolly, and other essential accessories. The next stage consists of setting up the lighting. This is an important stage since lighting should reflect the mood intended for the scene. At this stage, the director gets involved to ensure that everything is in place to conduct a smooth filming. The audio stage is when the various pieces of audio equipment needed to capture and record audio are put in place. The final stage is when the actual filming and taping of the video takes place. This is the stage when all the visual and audio components are put together.

Even though video production is the actual stage of producing a video, the two other stages of pre-production and post-production are equally important. The pre-production stage involves conceptualizing, scripting, and scheduling. The post-production stage involves the off-line activities of editing and duplication.

Video Production provides detailed information on Video Production, Music Video Production Companies, Video Production Companies, Film and Video Production and more. Video Production is affiliated with Funny Video Clips.
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It is always a good idea to make videos of special occasions as a way of watching them and reminiscing the good times. The videos also leave an impact and help us remember better than the photographs. The same rules apply when promoting a product or a service, or for that matter a company. The most effective way of promoting a company or a service is through the assistance of the media, and more than the audio the video format has more reach. This is probably why many corporations these days are creating videos with the help of media companies to promote their company. Videos are created keeping these things in mind, and the time frame matter a lot when trying to sell the company.

Corporate videos are all about giving the outside world a sneak peek into the company’s operations, what they believe in and what their specialty or focus. If they are able to convey this message to the viewers in an interesting way, they can be sure that new business will come from doing so. The aim of the video is to promote the positive points of the organization while trying to add a bit of life and excitement to the campaign. During the initial stages right after the company has been launched, they normally have a press release when they officially tell the world they have arrived. The videos can be used at this juncture or during meetings with prospective clients to show them what is in store for them if they sign a business deal with the company.

For a corporate video to be effective and have maximum reach, it is best to seek out a Public Relations Company or an Ad Agency. They will bring in their creative expertise, gather information from the company and create a video that will grab the attention of the viewer and help them take back a few words or images that caught their eye. This would be the first step to launching one's services and products. Video promotion is used largely by Non profit organizations to spread word about their organization and the purpose behind their existence to invite sponsors and others to support their services.
Video production in London

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Secrets to succesfull video

Corporate video is a collective term that comprises all the differing video productions utilized in most medium-size to large-size organizations and corporations. Video productions should share common goals: to effectively deliver information, influence decisions by individuals or groups, meet the production schedule and stay within the budget. Speaking of decisions, this process is decision intensive.

Before the secrets of success are revealed, a few basic premises. Identify and plan for multiple target audiences. When program elements are utilized in additional programs or applications, the production effort is far more valuable to the company. Even before the scripting process begins, you should consider how to generate the material to be used by others in the company for other purposes. For example, programs developed by the sales and training departments could very well work for human resources as well.

A video production can only communicate a few messages. It should not be intended to present a multitude of ideas and concepts. Focus on three key points. Develop a clear set of objectives and how the program will address and achieve those objectives. You may find that the program can only effectively deliver a single primary message. Keep the program succinct and only long enough to deliver the message. A shorter program will be more widely accepted and will surely cost less. There is an old adage that applies here which is to tell them what you are going to tell them, tell them and then tell them what you told them. The ability to measure the results of your efforts against the objectives is vital. Objectives should be realistic and achievable. An objective should not be stated as: to improve overall morale of hourly workers. But rather: increase attendance and voting in employee meetings by 10 per cent. Use benchmark surveys, evaluation forms, small group discussions, web site or email polling questions of usefulness, a game or quiz with reward on employee intranet, even a cell phone text message. In your survey ask about program length, relevance and worth.

One of the best decisions you should make is to carefully choose a turnkey video production company early in the process. A full service firm should be able to prove they can deliver top performance in all of the three phases of the production process: pre-production (scripting), production (shooting) and post-production (editing). Ask three firms for proposals and provide the same information to all three. Visit them. Watch their demos and listen to their explanations of how the productions were created. Good creative people are crucial. They should be happy and enthusiastic. Ask for case studies of successes, awards, and references. Make sure you understand the production process of each company, the approval points offered along with way and how their process will mesh with your requirements. Also ask where you can save money. Make your decision on all of these factors but not solely on price. Employing separate firms for the production phases requires a knowledgeable, experienced producer to maintain control and continuity.

Here are the six secrets:

1. Capture and maintain the attention of the audience. Audiences readily compare corporate video productions to network television. Grab their interest quickly and hold it in order to deliver your message. This is achieved through creative and entertaining scripting, high quality production techniques that compare to the professional look of broadcast television and the best voice or on-camera talent you can afford.

2. Use real people to tell the story. This is important because people like to see and hear real people, not actors.

3. Get an approved script before you shoot anything. You will save yourself time, money and hair.

4. Do the paper edit (offline edit) yourself. Ask for a time code window dub of the raw footage so you can pick the shots and the sound bites. A window dub provides a small window on the screen that displays a time code of each frame imbedded while recording. This provides precise edit points.

5. Plan for future revisions. Do not paint yourself in a corner. Plan so any element can be revised without having to recreate animations and re-edit difficult segments. Avoid information that may change after a year.

6. In order to get through the initial approval stage; edit only the first minute with all on-camera segments, special effects, music and voice tracks. Keep the approval team small and on schedule. Bonus secret: negotiate up front for a digital copy of the raw footage for your own library. If the raw footage is high definition, ask for a standard definition copy as well.

Ask your production company for an explanation of the various distribution channels available. Currently everything is headed for the web. Most offices and boardrooms have DVD players and certainly VHS players. Most computers are shipped with DVD players and CD-ROM. The company intranet can be your primary delivery system. Corporate television channels can be established and combined with digital signage in primary and remote locations. Mobile video, social networking platforms both internal and external, viral media, podcasts, the exploding blogosphere are all worth learning about and exploring.

Seemingly, video is everywhere: in stores, on gas pumps, on grocery carts, the backs of airplane seats, in the mini-van and even mounted on the fronts of Segways. Remember video never has a bad day. It is the same consistent message every time.

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