Video production is easy??

Yesterday we had a meeting with someone very important in certain faculty of our university. She is a woman with high ranking position in the faculty. She wanted us to produce a video production about 10 minutes of duration. She likes to use the video program in a book launching which take place in the university. She give us about below 10 days to complete the video from scripting, storyboading, editing, voice over, and so on. In the meeting someone said that how come to complete the video program within 10 days?. When she heard the replied, she start saying without thinking. She said, making a video program is very aesy, just take the video camera and start shooting whatever we like to shoot. Is it true?. Actually it is very untrue, uncorrect and many more.....