Basic Video Production

Every time there is an occasion or party happening in our homes or offices, there will be that one person in charge of taking pictures and videos. This is because we enjoy looking back at the pictures and reliving those moments of joy that happened in our lives. Photography is the art of taking still pictures and freezing the moment whereas videography or video production is all about shooting a series of events as they happen, in continuum taking the help of a team of people. There are some who take up video production as a hobby and others who make a living of it. They basically cater to the needs of their customer and provide them with a final output that satisfies their needs.

The videos made could be of a family event or a corporate presentation. Sometimes it could be a sort of a documentary about safety precautions that can be shown to children on what to do in case of emergencies. Anything that will show the process or show in progress as it is is a video. Video Production Company is one who handles large scale video projects for various clients. They will have a discussion with their client to understand their requirement, then create a script, put together a production team and get the video rolled out. Each person in the team will have an assigned role and a part to play in making sure the output is perfect. Some of the other people who will be involved in this would be the cameraman, music composer or creator, and make up artists.

The video production team will create the video which will then get edited, and music will be added to the same to give it a feel or add to the message being shown. Off late plenty of corporates have begun using video production companies to create motion pictures and videos for training and teaching purposes in their campus. And incase the client is not happy, and then the video company will rework on the pitch. If it is wedding videos, then the team will be present at the venue through the event shooting videos which will be compiled and handed over in a couple of days. Video production is fast catching up and pretty soon there will be internet streaming videos available for users across the world.

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Video production is the process of producing a video that usually has both audio and visual representations. While some videos are home videos produced for fun, most are videos that are produced for commercial purposes, like movies, advertisement videos, and music videos. Video production is also done for corporate purposes.

There are many things to consider in the production of a video. During the pre-production stage, the budget for the production of the video has to be determined, since the time spent on production can prove costly. Greater time spent on planning and organizing the project would help in keeping the costs low in the long run. One estimate of average production costs put a range of $1,500 to $5,000 per finished minute. The production cost depends on the location, time taken for completion, the equipment used, and the involvement of the production team in the making of the video. Plus, there are always the unanticipated expenses.

The production process starts with setting up the equipment needed for the shoot. Some of the necessary equipment includes a camera, tripod, teleprompter, monitors, power supplies, jib, dolly, and other essential accessories. The next stage consists of setting up the lighting. This is an important stage since lighting should reflect the mood intended for the scene. At this stage, the director gets involved to ensure that everything is in place to conduct a smooth filming. The audio stage is when the various pieces of audio equipment needed to capture and record audio are put in place. The final stage is when the actual filming and taping of the video takes place. This is the stage when all the visual and audio components are put together.

Even though video production is the actual stage of producing a video, the two other stages of pre-production and post-production are equally important. The pre-production stage involves conceptualizing, scripting, and scheduling. The post-production stage involves the off-line activities of editing and duplication.

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It is always a good idea to make videos of special occasions as a way of watching them and reminiscing the good times. The videos also leave an impact and help us remember better than the photographs. The same rules apply when promoting a product or a service, or for that matter a company. The most effective way of promoting a company or a service is through the assistance of the media, and more than the audio the video format has more reach. This is probably why many corporations these days are creating videos with the help of media companies to promote their company. Videos are created keeping these things in mind, and the time frame matter a lot when trying to sell the company.

Corporate videos are all about giving the outside world a sneak peek into the company’s operations, what they believe in and what their specialty or focus. If they are able to convey this message to the viewers in an interesting way, they can be sure that new business will come from doing so. The aim of the video is to promote the positive points of the organization while trying to add a bit of life and excitement to the campaign. During the initial stages right after the company has been launched, they normally have a press release when they officially tell the world they have arrived. The videos can be used at this juncture or during meetings with prospective clients to show them what is in store for them if they sign a business deal with the company.

For a corporate video to be effective and have maximum reach, it is best to seek out a Public Relations Company or an Ad Agency. They will bring in their creative expertise, gather information from the company and create a video that will grab the attention of the viewer and help them take back a few words or images that caught their eye. This would be the first step to launching one's services and products. Video promotion is used largely by Non profit organizations to spread word about their organization and the purpose behind their existence to invite sponsors and others to support their services.
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Secrets to succesfull video

Corporate video is a collective term that comprises all the differing video productions utilized in most medium-size to large-size organizations and corporations. Video productions should share common goals: to effectively deliver information, influence decisions by individuals or groups, meet the production schedule and stay within the budget. Speaking of decisions, this process is decision intensive.

Before the secrets of success are revealed, a few basic premises. Identify and plan for multiple target audiences. When program elements are utilized in additional programs or applications, the production effort is far more valuable to the company. Even before the scripting process begins, you should consider how to generate the material to be used by others in the company for other purposes. For example, programs developed by the sales and training departments could very well work for human resources as well.

A video production can only communicate a few messages. It should not be intended to present a multitude of ideas and concepts. Focus on three key points. Develop a clear set of objectives and how the program will address and achieve those objectives. You may find that the program can only effectively deliver a single primary message. Keep the program succinct and only long enough to deliver the message. A shorter program will be more widely accepted and will surely cost less. There is an old adage that applies here which is to tell them what you are going to tell them, tell them and then tell them what you told them. The ability to measure the results of your efforts against the objectives is vital. Objectives should be realistic and achievable. An objective should not be stated as: to improve overall morale of hourly workers. But rather: increase attendance and voting in employee meetings by 10 per cent. Use benchmark surveys, evaluation forms, small group discussions, web site or email polling questions of usefulness, a game or quiz with reward on employee intranet, even a cell phone text message. In your survey ask about program length, relevance and worth.

One of the best decisions you should make is to carefully choose a turnkey video production company early in the process. A full service firm should be able to prove they can deliver top performance in all of the three phases of the production process: pre-production (scripting), production (shooting) and post-production (editing). Ask three firms for proposals and provide the same information to all three. Visit them. Watch their demos and listen to their explanations of how the productions were created. Good creative people are crucial. They should be happy and enthusiastic. Ask for case studies of successes, awards, and references. Make sure you understand the production process of each company, the approval points offered along with way and how their process will mesh with your requirements. Also ask where you can save money. Make your decision on all of these factors but not solely on price. Employing separate firms for the production phases requires a knowledgeable, experienced producer to maintain control and continuity.

Here are the six secrets:

1. Capture and maintain the attention of the audience. Audiences readily compare corporate video productions to network television. Grab their interest quickly and hold it in order to deliver your message. This is achieved through creative and entertaining scripting, high quality production techniques that compare to the professional look of broadcast television and the best voice or on-camera talent you can afford.

2. Use real people to tell the story. This is important because people like to see and hear real people, not actors.

3. Get an approved script before you shoot anything. You will save yourself time, money and hair.

4. Do the paper edit (offline edit) yourself. Ask for a time code window dub of the raw footage so you can pick the shots and the sound bites. A window dub provides a small window on the screen that displays a time code of each frame imbedded while recording. This provides precise edit points.

5. Plan for future revisions. Do not paint yourself in a corner. Plan so any element can be revised without having to recreate animations and re-edit difficult segments. Avoid information that may change after a year.

6. In order to get through the initial approval stage; edit only the first minute with all on-camera segments, special effects, music and voice tracks. Keep the approval team small and on schedule. Bonus secret: negotiate up front for a digital copy of the raw footage for your own library. If the raw footage is high definition, ask for a standard definition copy as well.

Ask your production company for an explanation of the various distribution channels available. Currently everything is headed for the web. Most offices and boardrooms have DVD players and certainly VHS players. Most computers are shipped with DVD players and CD-ROM. The company intranet can be your primary delivery system. Corporate television channels can be established and combined with digital signage in primary and remote locations. Mobile video, social networking platforms both internal and external, viral media, podcasts, the exploding blogosphere are all worth learning about and exploring.

Seemingly, video is everywhere: in stores, on gas pumps, on grocery carts, the backs of airplane seats, in the mini-van and even mounted on the fronts of Segways. Remember video never has a bad day. It is the same consistent message every time.

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Corperate video

When it comes to corporate video productions, getting the best is what makes the difference between mediocrity and excellence in the finished product delivery and reaching the right target audience in the right tone of messaging.

For your company’s corporate video productions need, choose an agency that promises and delivers what it claims to do and always double-check their reliability. For, a quality product delivered late is not beneficial to anyone and where corporate video productions are counted upon as reflecting the ethos and foundation of a company, any slackness will be equated with lack of professionalism. Thus, take an in-depth look at the entire set-up of the video production agency that offers to do your corporate video productions and check samples, customer feedback reports and any awards/accreditations that hold up the reputation it claims to have.

Corporate video productions are usually aimed at sending across company messages within the framework of its employees, but can be intended for purposes beyond simple information of policy matters and range from training videos to infomercials or motivational messages. Thus, getting the right agency for corporate video productions is a matter of not only getting an experienced hand at creative visual presentation accompanied by audio back-up and well-recognized, easy to relate to concepts. Corporate video productions and related services are specialized professional needs that need to be attended to with right research and marketability of the product/event/ message to have the right impact.

A company that can show you results and a proven track record of TV station-quality studio equipment and services to match the company message in the right tone and quality is the one to entrust your corporate video productions needs to as it can set a quality benchmark for the whole industry. Then be it high-profile clients or an entrepreneur seeking to increase industry presence, all clients should be given equal high and consistent level of services in this most powerful medium of video in today's world to inform, educate, train, persuade, entertain and captivate audiences effectively. Corporate video productions developed creatively and presented attractively are sure to appeal to a wide spectrum of companies young and old, big and small, traditional and entrepreneurial in a valuable and meaningful manner.

An advertisement agency that develops corporate video productions across industry verticals and gives you a balanced and varied choice of different video and computer equipment sales and support along with web design and hosting, is one of the most important ingredients when selecting the corporate video productions company of your choice. This includes also checking for deliverability of the corporate video productions company deal for specialty services extendable to other sectors such as an effective and efficient sales, training and corporate DVD and Videos, TV commercials, DVD and Video duplication and film to DVD and Video conversion.

An established agency dealing with fine tuning and not simply developing and marketing the corporate video productions for you will give adequate leverage to the high standards permeation to its full range of services; therefore, choose one committed to excellence.

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How Best To Go About Choosing Your Digital Video Camera Zoom Lens

Okay, so you finally decided to get that digital video camera you’ve been saving for. You have enough money to buy a kick-butt video camera. But have you considered the most vital part for the camera? The part that comes into play with every video shot. The digital video camera zoom lens. Without a proper digital video camera zoom lens, your prized video camera isn’t all it could be. You would be much better off if you spent equal amounts on the camera and the digital video camera zoom lens. The lens is that important. Your choice of lenses can distinguish between a good camera and an outstanding camera.

Spend More On The Lens

The digital video camera zoom lens determines how well your videos turn out. It, more than anything else on or in the camera affects the end products. Think about it, every shot you take goes through that lens. Really the camera is just a case for the mechanisms inside. You could make a case for reversing the spending, more on the lens and less on the actual camera. Most digital video cameras don’t come with the ability to change lenses. This fact makes it more important to purchase the best digital video camera zoom lens possible. Another piece of advice regarding the lens is too not purchase the plastic lenses. The clarity is much better from glass digital video camera zoom lens.

If you do plan on purchasing a video camera where you can change the digital video camera zoom lens then compare the options of each lens to find the one that you want. Experts recommend that you purchase brand names such as Canon, Pentax or Nikon. Be sure to check if the lens will work for your camera. Digital video camera zoom lenses are not created equal and a lens from Nikon may or may not work with a digital video camera made by Canon.

If you are a professional photographer, then you should check out Leica, Carl Zeiss and Leupold. These are specialty lens manufacturers. The quality of the videos will show if you use one of their digital video camera zoom lens. If you are just a beginner then these lenses may not be the best place to start, because of the cost. But if you want extraordinary quality, these digital video camera zoom lenses are the way to go.

Options for digital video camera zoom lenses include normal, wide angle and telephoto. The focal length of the lens has a lot to do with the type of digital video camera zoom lens choice. The quality of the lens is also determined by lens speed, a significant factor in your shoot quality. You should think about focusing distance as well as advanced features such as vibration reduction, USM or ultrasonic motor and filter thread which should be present in any good digital video camera zoom lens.

Before you make that digital video camera zoom lens purchase you should research each feature that you want and choose the lens that fulfills those wishes the best. As a rule of thumb, the more expensive lenses are usually the better choice since more of the elements in the lens with be glass, although this does increase the camera weight. In the end if you do the research and take into consideration your shooting needs and budget, you will make the right choice

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